ALLEN ACRES FARM & CO.
Allen Acres Farm & Co. is a family-owned business in Canton, Texas. For this branding project, I had the opportunity to explore a nostalgic style while incorporating specific elements requested by the owners, such as the Tree of Life, chickens, a Ford tractor, and various farming symbols (as featured on the business card).
Situated in the East Texas forest and open year-round, the Allen Acres Resort needed a branding approach that reflected the changing seasons. I developed a color palette to complement each season: blue for winter/New Year, green for spring, yellow for summer, red for fall through Christmas, and a neutral tone for inverted backgrounds. This allows for rotating logo variations on promotional materials and signage throughout the year.
The extended brand kit includes multiple logo styles designed for versatility, accommodating the owners’ plans to expand their services in the future.
