Bid Day Package
While working at Aggieland Outfitters, I had the opportunity to create a Customizable PR Package to be promoted to each sorority for Fall 2020 and Spring 2021 recruitments. It’s a tradition for new members to receive a welcome gift on Bid Day, which typically includes clothing, decor, accessories, and more. This customizable package was designed for each sorority to purchase at a bulk price before Bid Day.
After Bid Day, the individual items and various bundle options were also made available for purchase at the three Aggieland Outfitters locations in College Station. Having recently been initiated into a sorority myself, I was able to relate to the interests of the audience and curate a trendy, feminine, Aggie-themed package.
